Dr Smood logo

Dr Smood is an organic food product seller, offering a variety of products including coffee beans, protein bars, olive oils, pastas, butters, teas, and sauces.

Dr Smood hired another agency to develop a custom theme for their Shopify website, but they received a bug-filled, slow, and incomplete website. Because of that, Dr Smood approached our agency in January 2021, seeking help to address these issues.

approach

Our agency took over the existing custom theme and quickly fixed all the urgent bugs before the launch of the website in March 2021. After fixing these bugs, we helped Dr Smood set up basic email templates for things like order confirmations, shipping notifications, abandoned cart notifications, and others with Klaviyo.

before

after

Our agency also set up a subscriptions model for some of their products using the ReCharge Shopify App. Additionally, we added many integrations to the website, such as the ones mentioned before, and developed some new features and pages for the website in accordance with designs provided by Dr Smood.

challenges

Dr Smood's website had a performance issue, where the website was significantly slower than other similar websites, according to Shopify. Our agency took necessary steps to maximize the performance of the website, and speeds improved around 30-40%. We also created automations to help the Dr Smood e-commerce team's productivity.

Velocity

30% to 40% improvement in website loading speeds.

visits and conversions

20% increase in visits and 10% in conversions.

repeat purchase rate (rpr)

5% increase in repurchase rate and improved Customer Lifecycle Value (CLV).

results

After the initial launch, Dr Smood's website is now faster, bug-free, and fully operational. We also provided ongoing support for the website, constantly adding new integrations and features requested by the Dr Smood team. As a result of our work, Dr Smood's e-commerce platform has become more streamlined, efficient, and effective.

Darwin has been with us for years! Through our multiple verticals, they've managed our tight timelines to always handle each project carefully and we couldn't be more proud of the work we've accomplished together.

- Matheus Lewis, Dr Smood representative

conclusion

Our agency has created new components for the website, improved the workflow of the website's editors, and is constantly adding new integrations and features requested by the Dr Smood team. Dr Smood was also the first client of our agency, and they intend to work with us indefinitely since they value the work we do tremendously, and the agency's relationship with the company has become very strong. We are now directly involved in all key decisions surrounding the e-commerce platform, and are proud to continue to provide valuable support to Dr Smood.

white corn rigatoni

Projeto anterior

Próximo projeto